I’d like to say that I design digital artifacts that please the eyes of everyday people. Why not? Humans are the key element that enables change and evolution. It would be a different world if technology omitted the preference of a human being. It would be a stark world where they’d be no flexibility or power of choice to personalize. Where our interactions to our personal possessions didn’t feel so personal and warm to the touch, and would then lead to infrequent use, i.e. bad popularity.
What can increase a design’s popularity?
A seamless coexistence that is a mirror to we are, as you are what you USE.
Machines shouldn’t exist as separate from the everyday person, but exist with us, and if my design works, then people would master their machines.
How can I assist in increasing your design’s popularity?
When we collaborate, you’ll find that I take the role of being a consumer or user advocate when I enter the boardroom or the conference room to meet with you. I walk through the doors with my laptop and sketchpad and hope that when I leave the initial meeting, we have collaborated on several useful bits of material in my stash: a few mind maps that convey a viable ecosystem of Users, Personas, and interaction scenarios; a list of desired business objectives and a viable distribution model conveyed that’s mutually explored. I’d aim to have a timeline of when this grand scheme of design is delivered. And then, we would dine for something healthy and light and I’d stroll off with yet another caffeinated beverage in hand. We’d shake hands, give firm hugs or I wave a “ta-ta” upon leaving and then it’s my time with the trusty whiteboard. Ok, well that seemed a bit automated in itself, but I’d like to think of it as a play-by-play to our new, outstanding relationship.
How do I design effectively? In a nutshell, I strive to
1: originate a distinct visual language that enables clients to communicate with a suitable tone to their audience, but one that does not get in the way with a user’s desired interaction with a product. 2: design while keeping in mind the visual system I must create, one that clients can use to lengthen the lifespan of their product. When I hand off a system, it must be clear to stakeholders across the board: from investors to developers and to the executive assistant. What is the use of a beautiful design if it doesn’t have legs to run on its own?
contact me to continue the conversation.
Brand Books & Guidelines
CSS + HTML development
rich media banner design
email marketing design
mobile + iPad interface design
custom social media platform design
Crème of Nature
Farouk Systems/BioSilk and CHI
The Home Depot
Time Warner Cable
Qui for JJR Music Group